The foundation aims to fund research about the treatment and prevention of pediatric and congenital heart disease, provide assistance to the families of children with heart disease in need of medical and/or surgical care and supplies, and provide information, education, lifesaving care, and modernized training to under-resourced medical teams in other communities via their annual heart surgery mission trips.

The Cardiac Kids Foundation of Florida is headed up by Dr. Jeffrey Jacobs and his team. They have been running mission trips to Jamaica for the past 17 years and have already saved many precious young lives. The team at Advluence is honored to be a part of this mission and is excited to capture the footage that will help raise awareness and funds for the foundation.

On these mission trips, Dr. Jacobs and his team have been able to capacitate the medical and surgical teams at the Bustamante Hospital for Children with the knowledge, training, and skills needed to continue saving lives well into the future. The partnership between the Cardiac Kids Foundation of Florida, Advluence, and the Bustamante Hospital for Children is a prime example of teamwork and sustainability in action.

Since the inception of the mission trips, countless lives have been saved, and with the help of Advluence, the foundation hopes to raise enough awareness and funds to save hundreds more in the future. The footage captured by Advluence will be used in promotional materials for the foundation to help raise awareness and funds.

Advluence is proud to be a part of such a noble cause and is honored to be able to use its skills to make a difference in the lives of children with congenital heart defects. We believe that this mission will not only help the children in Jamaica but will also inspire other medical teams around the world to take similar initiatives and make a real change in the lives of children in need.

We invite you to join us in supporting the Cardiac Kids Foundation of Florida and their mission to save lives and improve the quality of life for children with congenital heart defects. Together, we can make a real difference in the world.

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Facebook has taken another monster stab at their top competitor, Google, yet again. This time, the social media giant has attempted to wipe out Google’s prized video platform, YouTube. Google acquired YouTube for 1.65 billion dollars back in 2006, and it has been perhaps one of the most rewarding acquisitions in tech history. However, Facebook has aimed to take down the platform with several well-placed jabs.

And, here at Advluence, we’re buying in to the future of Facebook Video and the demise of YouTube. The old way of posting videos to Facebook involved sharing a YouTube link like a status update. However, as Facebook began updating their News Feed algorithms, they realized there were easy ways to end this practice and the first was to limit the exposure of YouTube videos on the feed. Advertisers have taken notice, YouTube Videos on Facebook are Getting Rarer.

Recently, Marvel tested both platforms by announcing new ‘Avengers’ movie during the College Football Championship and provided links to their Facebook and YouTube page to view the whole trailer. Both YouTube and Facebook videos earned comparable views, but Facebook earned almost double the shares that YouTube did (81k v. 159k).

Another reason Facebook Video has taken a front seat is the simplicity of engagement. A simple like, share, or comment on Facebook is a click away. Often times on YouTube, a share, thumbs up, or comment involves a login process, or navigating to another page- something users dread.

Viral video aggregators have taken notice too learn this here now. Buzzfeed stopped posting YouTube videos to Facebook altogether about a year ago. We noticed similar results lately as well. Our #GrowTampa video (you can watch it above) earned 263 Facebook shares and nearly 11,000 views. However, on YouTube, it earned a measly 66 views. To be fair, we pushed it a lot harder on Facebook, but, nonetheless.

So, what does this mean for your brand? Simple. Don’t post YouTube videos to Facebook. Post to YouTube and Facebook separately. Who knows, you may even reach MORE people with your video.

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